In today’s world, buying home and auto insurance is something we all scratch our heads about. It can be a long, pain process to sign up for, which is what Sonnet is trying to get rid of. Our campaign depicts the moment a disaster is about to strike, and being able to choose your own path to success. The 15 second online commercial ends just as something bad seems to happen. We then lead you to a landing page where you interact with choices to see how Sonnet’s insurance can help you succeed. We accompanied our commercial with billboards and social media ads.